🍇 Grape Tours

Around a year ago, when the general use of AI became “normal” and everyone started worrying about how it would impact their lives and livelihoods, I too started pondering how it would change our business of running wine tours in Tuscany. Honestly, I remember feeling pretty safe, because I thought AI would never be able to take the job over completely. Having said that, I wouldn’t be surprised if, sometime in the not-so-distant future, there will be self-driving cars shuttling

In a world where sustainability claims have become commonplace, few businesses choose to submit themselves to one of the most demanding assessments of social and environmental performance available today. The Jollie ecosystem has done exactly that. Created by Pierre and Rebecca Gouttenoire, Jollie is not a single company but an ecosystem of complementary businesses and projects rooted in Tuscany, including Grape Tours, Formaggioteca Terroir and Podere Campo Sasso. More than a

Join our 6-day Umbria & Le Marche food & wine tour in June! Limited to 8 guests, explore stunning landscapes, vineyards, and local cuisine.

From legendary Barolo and Barbaresco to white truffles, handmade pasta, and artisan cheeses, Piedmont is one of Italy’s greatest food and wine destinations. Discover the history, iconic grape varieties, must-visit wine regions, and traditional dishes that make this northern Italian region a paradise for curious wine lovers and passionate foodies alike.

What happens when a French winemaker dreams beyond tradition? At Campo Sasso, Pierre has planted an extraordinary vineyard unlike any other in Tuscany—bringing together Riesling, Assyrtiko, Zibibbo, and Petit Manseng among olive and fruit trees, inspired by ancient Etruscan farming. Follow the story of our tiny vineyard and its first exciting steps toward a truly unique future.

Some love stories begin over dinner. Ours began on a wine tour. When a reserved French winemaker booked three days exploring Tuscany, neither of us imagined it would lead to marriage, a family, and the creation of Grape Tours as it is today. This is the story of how a shared passion for wine, Tuscany, and meaningful connections changed both our lives forever.

What’s it really like to move to Italy? After more than 25 years living in Tuscany, I look back on the excitement, culture shock, bureaucracy, unforgettable beauty, and unexpected joys of building a life here. If you’ve ever dreamed of living in Italy—or simply wondered what it’s really like beyond the postcards—this personal story is for you.

Two years after the world stood still, a return to the Italian Dolomites became a reminder of how precious travel really is. Join us as we explore this breathtaking Alpine region—its spectacular scenery, mountain cuisine, unique wines, and the joy of seeing life slowly return. A personal reflection on resilience, gratitude, and discovering another beautiful side of Italy.

When the pandemic brought Tuscany’s tourism to a standstill, it also sparked a new beginning. Follow the story of how our tiny Grape Tours office in Florence was transformed into Formaggioteca Terroir—a cheese and wine shop born from resilience, passion, and a love of authentic Italian food. A behind-the-scenes look at turning one of life’s biggest challenges into an exciting new adventure.