Florence is famous for fashion, but some of its most iconic luxury brands have also found a home in the world of wine. Discover how the families behind Ferragamo, Gucci, and Cavalli have extended their passion for Italian craftsmanship into vineyards, wineries, and unforgettable food and wine experiences across Tuscany.

High above Montalcino, Il Marroneto is one of Brunello’s most iconic family wineries. Discover the remarkable story of Alessandro Mori, whose award-winning wines are deeply rooted in the history of a medieval church, ancient pilgrimage routes, and centuries-old chestnut traditions. A beautiful tale of place, heritage, and one of Tuscany’s most celebrated Brunellos.

Why wait 10 years to release a Brunello? At Le Chiuse in Montalcino, patience is part of the philosophy. Discover why winemaker Lorenzo Brunelli ages his Brunello Riserva far beyond the legal minimum, creating wines that are beautifully mature upon release. A fascinating look at time, tradition, and one of Montalcino’s most respected family estates.